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The central tenet of whiteness studies is a reading of history in which the very concept of race is said to have been created by a white power structure in order to justify discrimination against nonwhites. Advocates of whiteness studies argue that whites do not see their own whiteness racially, but regard race as something that "others" have; by emphasizing "whiteness," they seek to change white Americans' view of their own racial identity.
Critics deride the field as a fad, or as a mask for racism against whites.