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In 2002, new University President Lane Rawlins attempted to purge "Wazzu" from usage, a move which carried some weight as the University owns the trademark. Following a firestorm of protest and disgust from students, alumni, and friends of WSU, Rawlins reluctantly gave up the effort, though as of 2004 the word "Wazzu" is noticeably absent from Cougar uniforms and printed WSU publications.