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WSOC was Charlotte's second television station, signing on on April 29, 1957 as a primary NBC affiliate, with a secondary ABC affiliation. It was owned by the Jones family, who put WSOC-AM, Charlotte's second radio station, on the air in 1929. Cox bought the station in 1959. The station became solely NBC in 1964 after WCCB-TV signed on. However, it rejoined ABC in 1978 after ABC became the highest-rated network in the country for the first time ever and wanted a stronger outlet than WCCB.

For many years, WSOC was a very distant second in the Charlotte market, undoubtedly because WBTV had a nine-year head start. Since 1990, WSOC has had the highest-rated newscast in the market, but tied with WBTV for overall viewership.

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