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Nitro's production started in September 1995 and continued till March 2001, until WWF bought out WCW Nitro, it was the brainchild of then WCW President Eric Bischoff. He convinved WCW owner Ted Turner to create this show in order to increase the competition with WWF. Though ratings were poor early on, WCW Nitro picked up mid-96 and hence headed on to win 84-straight Head to Head Battles with the WWE, upto December 1997. Due to poor bookings and use of repetitive storylines by Eric Bishcoff after the First Half of 1998, ratings began to fall and in 1999, Eric Bischoff was fired from his position. Vince Russo and Ed Ferrera from the WWF were hired as the new head writers/bookers-an imitation of the WWF Attitude style/Crash TV increased the ratings of the WCW for sometime but soon it became boring, unpopular and ratings dropped again.Russo was soon fired. For year 2000, many bookers and writers tried their luck on WCW Booking but failed miserabely. Nitro ratings continued to go downhill. However at the second half of 2000, WCW seemed to find a right direction,but the WWF were so popular then that this changes went unnoticed. On March 2001, WCW was finally sold to the WWF,and the final Nitro aired on March 26th,2001- thus ending the shows legacy once and for all.