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WBZ-TV, channel 4, was the first television station in New England when it signed on in 1948. After being an NBC affiliate since the beginning, it switched to CBS when the Westinghouse corporation bought that network in 1996. It has not had the same degree of success as its radio counterpart, currently being the lowest-rated of the Boston "big 3" affiliates.
With somewhat of an identity crisis while being the lowest rated station, it changed its news and station branding continuously, from Eyewitness News to News 4 New England to WBZ 4 News. At last, on February 1, 2004, WBZ changed its station branding and logo to the current CBS 4 identity.