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On January 1, 1953, WBRE went on-air, becoming the first television station in the market. It led the ratings throughout the 1950s, until ABC affiliate WNEP-TV jumped ahead in 1959. Since then, WBRE has continually trailed WNEP in ratings.

WBRE has a shared services agreement CBS affiliate WYOU-TV , which is owned by Mission Broadcasting . Though WBRE does not own WYOU, both stations share common resources, including a newsroom, video footage and even reporters and anchors. The two stations also simulcast the same morning and noon newscast anchored by Mark Hiller and Stacy Weaver . However, due to an FCC provision, the stations do not share advertising sales staff.

This shared services agreement has caused WBRE to lose money, and in 2000, the station cut many of its reporters, and closed its central Pennsylvania news bureau in Williamsport, PennsylvaniaWilliamsport is a city located in Lycoming County, Pennsylvania. As of the 2000 census, the city had a total population of 30,706. It is the county seat of Lycoming County 6. Williamsport is the original home of Little League Baseball, founded in 1939 as.

Most of the reporters at WBRE have been with the station for an average of four years, although a few have been with WBRE since the mid 1980sMillennia: 1st millennium 2nd millennium 3rd millennium Centuries: 19th century 20th century 21st century Decades: 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s 2030s Years: 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 Events and trends. Most of them are general assignment reporters who are not assigned to any specific beat, with a notable exception to the cosumer reporting arena. Most reporters who leave the station have gone on to markets in PhoenixFor other uses of the name Phoenix, see Phoenix (disambiguation The phoenix (also rarely spelled phenix is a mythical bird, sacred in ancient Egypt. Said to live for 500 or for 1461 years, the phoenix is a solitary male bird with beautiful gold and red pl, Baltimore, Philadelphia and New York CitySkyline, with Statue of Liberty New York, New York" redirects here. For alternate meanings, see New York, New York (disambiguation). New York — officially named City of New York and often called New York City to distinguish it from the state of New York,.

The late 1990sCenturies: 19th century 20th century 21st century Decades: 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s 2030s 2040s Years: Events and trends Computers, technology Explosive growth of the Internet; decrease in the cost of computers and other techn and early 2000s saw major changes to the WBRE staff. Longtime repoter and anchor Dawn Timmeny left and later landed a job at WCAU-TV in Philadelphia. Longtime anchor Keith Martin left to become Pennsylvania's director of Homeland Security and Timmeny's replacement, Charlotte Deleste , left after a short stint at the station. The current main anchor team is Andy Mehalshick , a former investigative reporter for the station, and Lyndall Stout .

For years WBRE was known as "Eyewitness News." Recently, WBRE rebranded itself as "28 News: On Your Side" with an emphasis on consumer reporting. This overhaul included a new set and new graphics.

In 1972, disaster struck WBRE when its offices were flooded by Hurricane Agnes. Most of the station's equipment was moved above ground, and survived, but a film archive located in the basement was destroyed.