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VNU (Verenigde Nederlandse Uitgeversbedrijven, which translates into English as "United Dutch Publishing Companies") is a Dutch media conglomerate. Formed in 1964 by the merger of two Dutch publishing companies, VNU dropped the full name in 1999 and became simply known as "VNU." VNU has corporate headquarters in Haarlem, The Netherlands and New York City, USA. VNU is active in over 100 countries, and employs some 38,000 people worldwide.
1 Corporate holdings
VNU is the owner of numerous well-known companies and publications, including:
- ACNielsen, marketing research firm
- Billboard magazine, music industry publication
- The Hollywood Reporter, entertainment industry trade magazine
- Nielsen Media Research, producer of the Nielsen RatingsWhen ( US) TV viewers or entertainment writers refer to "ratings," they are talking about Nielsen Ratings a system developed by the New York City based Nielsen Media Research, Inc. firm to determine which shows television viewers watch at what times.
- Nielsen//NetRatings , Internet audience measurement firm
- Personal Computer World , the UK's oldest computing magazine
2 External link
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