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Alternatively, the company may obtain a number of websites with the misspellings and redirect them to the main, correctly spelt website. For example
The domain of the Web site of the President of the United States, www. whitehouse.gov , has two high-profile "misspellings": www. whitehouse.com, a pornographic Web site, and www. whitehouse.org , a satirical site.
A related gambit is obtaining "800" numbers that correspond to misspellings; a good illustration is AT&T's sudden abandonment of "1-800-OPERATOR" and replacing it with "1-800-CALL-ATT". It seems that many Americans don't know how to spell operator, enough that MCI was raking in a lot of business with "1-800-OPERATER", reaping the benefits of AT&T's advertising. (In both numbers, the final "R" is superfluous .)
See also: DNS, top-level domain, URL, cybersquatting, UDRPUDRP Uniform Domain Name Resolution Policy A document used by the Internet Corporation for Assigned Names and Numbers ( ICANN) for the purpose of creating guidelines for use when disputes arise regarding the registration of internet names ( domain names).