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Home > Target market


A target market is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic group ing.

Targeting strategy is the selection of the customers you wish to service. The decisions involved in targeting strategy include:

There are three steps to targeting:

Targeting strategy decisions are influenced by:

Targeting can be selective (eg.: focus strategy, market specialization strategy or niche strategy), or extensive (eg.: full coverage , mass marketing, or product specialization ).

Marketing

see also: marketing, market segment, positioning, Crossing the Chasm

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