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In the United States the sweeps period determines local advertising rates. (National advertising rates are based on Nielsen Ratings.)

Networks consequently ramp up their programming during these four four-week periods in February, May, July, and November. Outside of these peak periods, it is more common to see reruns of popular progams, while most of the more shocking plot elements (which, in turn, cause more viewers to tune in, pushing advertising rates up) happen largely during sweeps.

In some rare cases (such as N.Y.P.D. Blue and The O.C.), a few shows do not even premiere new episodes until November sweeps, while it is traditional to begin the new American television season in September.

See How Does Sweeps Week Work?

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SweepsIn the United States the sweeps period determines local advertising rates. National advertising rates are based on Nielsen Ratings. Networks consequently ramp up their programming during these four four-week periods in February, May, July, and November.

Sweeps periodsweeps periods are often when networks roll out "big" specials (such as miniseries, TV movies or "reunion" shows) and the "best" (ie controversial) episodes.

SweepstakesSweepstakes (called prize draws in Great Britain) are a contest which is also a sales promotion, different from a lottery by requiring no purchase to enter. Sweepstakes typically involve aggressive enticements to enter a contest for fantastically large pr

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