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South of Market or SOMA is a neighborhood in San Francisco, California. Its borders are Market Street to the north-northwest, the San Francisco Bay to the east, Mission Creek to the south-southeast, and 10th or 11th Street to the west-southwest. It is the part of the city in which the street grid runs parallel to and perpendicular to Market Street. The south-eastern corner of this area (where Mission Creek meets the bay) is known as South Beach, which many people consider a separate neighborhood. The north-eastern corner (where Market Street meets the bay) is often considered part of the Financial District.

Leather Etc on Folsom and 8th sells Fetish clothing.

South of Market was originally a warehouse district, with longer blocks than other parts of the city. Today, in addition to warehouses, there are a great many bars and nightclubs, restaurants, and residential lofts in the area. Since the 1950s, South of Market has been a center for the leather subculture of the gay community. During the late 1990's, South of Market was known for being at the epicenter of the dot-com boom, due to its central location and relatively cheap office space.

Because of its blue-collar nature, South of Market is also an area of settlement for new immigrants. Entire communities made their homes in the district--from Irish Americans and Italian Americans to Greek American s. Presently the largest migrant group living in South of Market are Filipino Americans.

The conference center, Moscone Center, occupies 3 blocks and hosts many major trade shows. Moscone South opened its doors in December 1981 . Moscone North opened in May 1992 , and most recently Moscone West in June 2003.

Many people shorten the name to SOMA or SoMa, probably in reference to SoHo (South of Houston) in New York City, and, in turn, Soho in London. However, most San Franciscans prefer to refer to the neighborhood by its full name, South of Market.

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