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Home > Simulation heuristic


The simulation heuristic is a psychological heuristic, or simplified mental strategy, first theorized by Daniel Kahneman and Amos Tversky as a specialized adaptation of the availability heuristic to explain counterfactual thinking and regret .

According to this heuristic, people determine the likelihood of an event based on how easy it is to picture mentally. Partially as a result, people regret more missing outcomes that had been easier to imagine, such as "near misses" instead of when accomplishment had been much further away,

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