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The video begins with Williams dancing on a roller-disco with girls skating around him. He wants to get the attention of the female DJ standing above the stage, so he begins stripping off his clothes. After this doesn't get her attention, he starts stripping his flesh, muscles and organs, too, until the only thing that's left from him are his bones. In the end, he achieves to get the DJ's attention and dances with her as a skeleton. The video ends with titles, reading "No Robbies were harmed during the making of this video".
The video's ending (beginning with Williams taking off his skin) was cut by most music channels around Europe, including VIVA , MCM and MTV. VH1 Europe decided to use its own video for the song, created from recording studio footage. An example of a TV station that still plays the full video is Bulgarian channel MM .