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"Retro" is a contemporary term used to describe things from a bygone era. It is often used in a positive sense, referring to quirky or attractive products that are no longer available. For example, "Retro fashion" or "Retro Chic" may consist of outdated styles, such as tie-dyed shirts from the 1970s, or poodle skirts from the 1950s. A love of retro objects (things from the past) is called retrophilia .

Retro, both in popular and in legitimized culture, can be seen as an uncritical exaltation of the past, used as a weapon against contemporary cultural forms. Retro is uncritical because it sees itself as a return to a lost authenticity, to basic values which somehow have been corrupted by later evolutions.

A critical attitude towards both the legitimate and the non-legitimate would then be what is called camp. Camp is an ironical attitude, an explicit re-introduction of non-dominant forms. It claims legitimacy, but instead of aiming at timelessness, it wants to live only a short life. It does not want to present basic values, but precisely to confront culture with its waste, to show how any norm is historical.


Source

Jim Collins, 1989: Uncommon Cultures. Popular Culture and Post-Modernism, Mew York/London: Routledge.

Umberto Eco, 1986: Travels in Hyperreality, New York: Harcourt.

Umberto Eco, 1988 (1964, 1978): The Structure of Bad Taste, Amsterdam: Bert Bakker.

Clem Robyns, 1991: "Beyond the first dimension: recent tendencies in popular culture studies", in Joris Vlasselaers (Ed.) The Prince and the Frog, Leuven: ALW, 14-32.

Andrew Ross, 1989: No Respect. Intellectuals and Popular Culture, New York/London: Routledge.


See also: popular culture, popular culture studies, camp



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