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Questionable Content was first posted in 2003, and has scheduled updates every weekday. The site has an active, if small, community that take a strong interest in Jeph's life. In early 2004, Jeph's artistic ability refined and it saw a surge of new popularity, reaching 2nd on BuzzComix.net 's webcomic rankings in the munch of April. At that time he converted the strip to the widepanel format that is growing in popularity and was accepted into the Day Free Press . Offering an extra comic as incentive, and following a visual layout redesign, it later attained the first place rank on BuzzComix on June 2nd 2004. It held that rank consitently until August 31st 2004, when they were given a place in the BuzzComix.net 'Hall of Fame'.
The comic is accompanied by blog-like entries which are often supportive of other comics and offer insight behind the strips. The creator is a self-described hipster and tries to keep the content focussed on Indie style, including many references to bands, critique of Indie conformity, ridicule of emo, humour at HotTopic 's expense, and the Theory of Hipster Relativity (M = (BN2)-1) that sexily combines music and science. Many comical statements are written into the background, on t-shirts or barely legible signs including "Tip Me Or I Will Kill Again" where Faye waitresses and "Work Harder Or We Will Fly You Into The Sun!" at Marten's work on a portrait of the Sun.