2 Logos

In 1970, Macdonald Carey (known as Dr. Tom Horton on Days of Our Lives) would voice-over and say "This is PBS, the Public Broadcasting Service." This ident served the network for its first year.

In 1971, PBS introduced the long-running "people" ident, which still serves the network today.

In 1984, the logo introduced the "split identity" format, which has become the most popular revision in the people identity's history.

The logo was remodeled to its 4th format in 1987 or 1989. It is sometimes the earliest of the surviving PBS identities and is often seen in reruns of Reading Rainbow and Amigos.

An identity now defunct was used from either 1989 or 1990 to 1997 as an alternative for the 4th PBS identity. It was used on all NewsHour episodes from 1995 to 1997.

Now only seen as the ending ident of Adventures from the Book of Virtues, the 6th PBS identity was introduced in 1996.

The first well-known identity in years was the 7th PBS identity, used from 2000 to 2002.

The eighth PBS logo was introduced in 2002 and continues to be used today.

3 Sources of funding

The largest source of revenue for U.S. public television stations comes from donations by individual viewers. In addition to these member fees, PBS receives federal government money through the Corporation for Public Broadcasting (CPB). PBS-distributed programs may be funded in part by corporate sponsors and non-profit groups such as the Annenberg Foundation. Depending upon their location and licensee, local stations may also be funded in part by state governments, colleges and universities. They can sell small portions of their airtime in the form of underwriting, which differs from traditional advertising in terms of restrictions on language and product usage.

4 Programming

PBS' evening schedule emphasizes fine arts ( Great Performances ), drama ( Mystery! and Masterpiece Theatre), science ( Nova and Scientific American Frontiers), public affairs ( Frontline) and independent films (P.O.V. and Independent Lens).

PBS has distributed a number of highly regarded children's shows such as Sesame Street, The Electric Company, Villa Allegre , " Zoom!", The Letter People, Barney and Friends, Shining Time Station, Thomas & Friends, Reading Rainbow and Mister Rogers' Neighborhood. Popular animated series have included Clifford the Big Red Dog , Arthur, Liberty's Kids and The Magic School Bus. The service has also imported British kids' series including Teletubbies and Boohbah.

Member stations do not rely solely on PBS for their programming. Another major U.S. distributor is American Public Television (APT). In addition, stations acquire syndicated programming such as The McLaughlin Group. They also produce a variety of local shows, many of which subsequently receive national distribution through PBS or APT.

They are known for rebroadcasting British television dramas and comedies (acquired from the BBC and other sources), and much of the exposure of audiences in the United States to British television (particularly comedies) comes through PBS to the point where it has been joked that PBS means "Primarily British Series". However, a significant amount of sharing takes place. The BBC and other media outlets in the region such as Channel 4 often cooperate with PBS stations, producing material that is shown on both sides of the Atlantic.

5 Other shows

• American Masters
• Antiques Roadshow
• Austin City Limits
• Charlie Rose
• Frontline
• Live from Lincoln Center
• The NewsHour with Jim Lehrer
• NOW with Bill Moyers
• NOVA
• The New Yankee Workshop
• This Old House
• Tucker Carlson: Unfiltered

6 Criticism

PBS has been the subject of some controversy.

• Some conservatives dislike its perceived liberal bias and its tax-based revenue and have periodically but unsuccessfully attempted to discontinue funding of CPB. Although state and federal sources account for a minority percentage of public television funding, the system remains vulnerable to political pressure.

• Certain liberals dislike how much of its funding comes from corporate sponsorships and some are uncomfortable with shows such as Wall $treet Week which they see as promoting a corporate outlook without any corresponding series featuring opposing views from labor unions.

• Individual programs, particularly those dealing with the subject of homosexuality, have been the targets of organized campaigns by those with opposing views.

• It was founded to provide diversity in programming at a time when all television was broadcast (as opposed to today's coaxial cable or satellite transmission methods) and most communities received only three or four signals. Today most households subscribe to cable TV or have satellite dishes that receive tens or hundreds of signals, including varied educational and children's programs. However, public television proponents insist that the service is intended to provide universal access, particularly to poor and rural viewers. It is also argued that many cable and satellite productions are of lower quality.

• Most stations solicit individual donations by methods including pledge drives or telethons which can disrupt regularly-scheduled programming. Some viewers find this a source of annoyance.

• Criticism by left wing groups has been made at CPB and PBS for making room for conservative commentators Tucker Carlson, a co-host of CNN's Crossfire, and a show with Paul Gigot , an editor of the Wall Street Journal editorial page.

7 New networks

PBS has also begun at least two new TV networks: PBSYou and PBS Kids . Both are available on many digital cable systems, on free-to-air TV via communications satellites [1], as well as via DirecTV direct broadcast satellite. PBSYou is also available on Dish Network.

It is possible now that with the transition to terrestrial digital television broadcasts, both may be available as alternative channels on some local stations in the near future.

8 See also

• List of United States television networks
• Television in the United States
• National Public Radio

9 External links

• Official website
• Screen captures of PBS logos past and present, as well as footage of vintage promos

Publicly-funded broadcasters PBS television network

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