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Product Management is one of the four areas of marketing. The other three parts of the marketing mix are pricing, promotion, and distribution. Product management deals with questions like: - What products to produce and sell
- What new products to add
- What existing products to discontinue
- How long will it take for a product to penetrate the market
- How many products to have in the product line
- How to balance a product portfolio
- Whether to use a product differentiation strategy
- What is the best product positioning
- What brand name to use
- Whether to use individual branding or family branding
- Whether to use product bundlingProduct bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single off or product liningProduct lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related prod
- What logoFor the programming language Logo, see Logo programming language. logo design, discuss it at http://en. org/wiki/Talk:Logo_design A logotype commonly known as a logo is a graphic element which uniquely identifies corporations, products, services, institut to use
- Product Life Cycle considerations
- Planned obsolescencePlanned obsolescence is the marketing strategy of deliberately introducing obsolescence into a product strategy. Obsolescence, in general, is the process of passing out of usefulness. In a business context this means the object is no longer perceived as h considerations
see also: product, marketing managementMarketing management is the practical application of marketing techniques. It is the analysis, planning, implementation, and control of programs designed to create, build, and maintain mutually beneficial exchanges with target markets. The marketing manag, brand managementBrand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as a
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