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It is a method of bookbinding that preserves the contents as well as a normal hardbound book, but has the visual appeal of a paperback book.
The pages are collated, stitched and trimmed as for hardbound, but a cover with a picture on it is attached instead of the normal hardbound cover with printing on the spine - and perhaps front.
A hardbound book can achieve a similar look with a dust cover , but the cover is fragile and inconvenient when reading, being most useful while the book is shelved.