4 Corporation

4.1 Ownership

Phoenix Satellite Television holdings Ltd is a public limited company free from the control of any government. It was launched as a joint venture between Satellite Television Asian Region, Bank of ChinaThe Bank of China (, pinyin: Zhongguo Yinhang is one of the big four' banks in the People's Republic of China. It should not be confused with the People's Bank of China, which is the PRC's central bank, or the Central Bank of China, which is the Republic and Liu Changle, a Chinese businessman. It is listed on the Hong Kong Growth Enterprise Market (GEM) (創業版)(Code:08002) since 30 June 2000This page is about the year 2000. See 2000 AD for the UK comic book, Number 2000 for other uses. 2000 is a leap year starting on Saturday (see link for calendar), and also the International Year for a Culture of Peace''. Events Y2K passes without the seri sponsored by Bank of China International Asia Ltd (中銀國際亞洲有限公司) and Merrill LynchMerrill Lynch & Co. usually referred to as Merrill Lynch is an investment banking company. As one of the world's leading financial management and advisory companies, it has one of the most recognizable names in the world of finance. The company was founde Far East Ltd. (美林遠東有限公司) The two major shareholders are News Corporation and Today's Asia, owning 75% of Phoenix Television and public investors hold 16.4% of Phoenix shares outstanding.

4.2 Management

Liu Changle (劉長樂), the CEO and founder of Phoenix TV said Phoenix TV is "developing a global outlook and independent of local political attachment".

Other key members in Phoenix Television's management include:

• Mr. Leung Noong Kong (梁濃剛), Deputy Chief Executive Officer
• Mr. Wang Jiyan (王紀言), Executive Vice President
• Mr. Yeung Ka Keung (楊家強), Chief Financial Officer, Executive Vice President
• Mr. Roger T. Uren, Vice President on International Affairs

5 Specialities of Phoenix Televisions

5.1 News Anchor Stars

Phoneix Chinese Television features many well-known news anchors, talk show hosts as their 'STAR PRESENTERS'. Most of them are degree holders in communications or language studies. Some of the top 'star presenters' are

• Wu Xiao Li(吳小莉)
  • Wu was mentioned by former prime minister Zhu Rongji in a press conference that he watched her broadcasted news everyday.
• Hu Yi Fu(胡一虎)
  • Hu is the reporter who did interviewed the South Africa ex-President Nelson Mandela. He is also the reporter who has been "the most popular reporter in Taiwan" for 5 years.

Chen Luyu （陈鲁豫） Zeng Zimo （曾子墨）

• Dou Wentao(竇文濤)
• Xu Gehui (許戈輝)
• Luqiu Luwei(閭丘露薇)
  • Lu is the first Chinese female reporter went to Iraq in the flames of war
  • Lu's contributions on reporting Iraq wars and SARS are praised by PRC Chairman Hu Jin Tao.
• Liu Hai Ruo(劉海若)
  • Liu was traumatically injured in a railway accident in the United Kingdom in 2002 and surprising survived after transferring to Beijing People's Hospital.
  • The channel has broadcasted updates of her recovering progress.

5.2 Close Relationship with Mainland

Phoenix has good relationships with the PRC government. In January 2003, the Chinese State Administration of Radio, Films and Television (SARFT) (中國國家廣播電影電視總局) granted landing rights (落地權) to Phoenix InfoNews Channel, making it one of the few non-government related television broadcasters in mainland China able to broadcast information about events not covered by the government media, such as the coverage on the Against Basic Law Article 23 Rally on 1 July 2003.

5.3 Hong Kong Televison?

Most mainland and Taiwan audiences view Phoenix Television as their only source of information related to Hong Kong though not many Hong Kong citizens are watching Phoenix Television for a few reasons:

• Phoenix channels are only available for Hong Kong audiences who have installed satellite or paid for Cable TV (around 600,000 out of 7 million Hong Kong population, according to ACNielsen), therefore it is far behind popular free channels like TVB and ATV.
• Many Phoenix programmes are designed for the interest of mainland and Taiwan audiences, Hong Kong people are generally less interested in political news.
• Phoenix broadcasts in Mandarin Chinese, which is less common in Hong Kong than Cantonese is the major dialect used in Hong Kong.

6 Prospects of Phoenix Television

• Xinhuanet describes both the pros and cons of Phoenix Television:
  • They are good at creating mood in the scenes to touch their audiences, especially when it is a live performance.
  • The lack of capital is making perfect production a little bit difficult.

• According to the China Economic Review 2003, Phoenix TV has set up a joint venture with Guangdong Television Broadcasting Development Centre to sell advertising and programming to Chinese broadcasters. This could help in generating more income from advertisements and ease their capital needs.

• As stated in its 2003 annual report, Phoenix:
  • Further expands its market share in mainland China.
  • Continues to focus on educated young executives aged below 40 with high income level in mainland as its target audiences.
  • Has started up a production center in Shenzhen to facilitate their operations in mainland China at lower costs.
  • Develops its services through other media such as the internet, Phoenix weekly magazine, and bookstores.

7 External links

• Official Website of Phoenix Television
• Asiaweek's article on Phoenix Television : "Rising Phoenix"
• Looking Phoenix in the financial perspectives
• China Economic Review - Article in March 2003 : "Phoenix sets up venture in Guangdong"
• Data from GEM 2000 with reference to the listing of Phoenix Satellite Television Holdings Ltd during the year
• Hong Kong Phoenix TV Station Initiates IT, American Channel
• Phoenix InfoNews Channel to Land in Guangdong
• a report on Phoenix TV journalist Luqiu Luwei, who is the first reporter to interview the first Iraqi refugee to flee the country in the flames of war
• Phoenix WAP services
• Wu Xiao Li's webpage
• Dao Wentao's webpage
• Xu Gehui's webpage
• Liu Hairuo's web page in Phoenix Official website
• Phoenix is a member of the United Nations media partnership

zh-min-nan:Hong-hông Oe-si Tiong-bûn-tâi

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