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John Towers, Peter Beale , Nick Stephenson and John Edwards the Phoenix Consortium bought Rover Group for just £10 in April 2000, together with the Studley Castle , a conference hotel.

They then purchased for £20 Midland Powertrain , MG Rover's engine plant from BMW. Finally, for £50 along with a undisclosed sum from the Bank of Scotland, they purchased Rover Capital , (now MG Rover Capital) a book of Rover car loans.

Kevin Howe was appointed MG Rover's MD in July 2000.

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