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Although originally intended as a promotional tool to explain open source software, the drink has taken on a life of its own - so far 150,000 cans have been sold. The Toronto-based Opencola company has become better known for the drink than the software it was supposed to promote. Laird Brown, the company's senior strategist, attributes its success to a widespread mistrust of big corporations and the "proprietary nature of almost everything". The company's marketing strategy has since taken a different turn and they no longer promote the soft drink on their web page.