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Because multimedia typically derives from data sampled by a device such as a camera or a microphone, and because such data contains large amounts of random noise, traditional lossless compression algorithms tend to do a poor job compressing multimedia. Multimedia compression algorithms, traditionally known as codecs, work in a lossy fashion:
This method is called transform coding.
Multimedia compression has become the primary focus of compression research, primarily in a search for more efficient models. It is the most important part in video coding formats.
See also: