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Mr. Potato Head was the invention of George Lerner in the late 1940s. The idea was originally sold to a cereal manufacturer so that the separate parts could be distributed as cereal package premiums. This was not successful and Lerner bought back the rights to textile manufacturers Henry and Merrill Hassenfeld, who did business as the Hassenfeld Brothers, later to be shortened to Hasbro. When it was first sold to the public in 1952 it became the first toy to be sold through national television advertising and netted Hasbro over $4 million in Mr. Potato Head sales in its first year of production. In 1953, Mrs. Potato Head was added, and soon after Brother Spud and Sister Yam completed the Potato Head family. Although originally produced as separate plastic parts to be stuck into a real potato or other vegetable, a plastic body was added to the kit in 1964. Numerous other accessories were produced for Mr. Potato Head, and in 1974 the main potato part of the toy doubled in size and had its accessories size similarly increased. This was done mainly due to new toy child safety regulations that were introduced by the U.S. government. Hasbro also replaced the holes with flat slats, thus disallowing users to stick on the toys face and other body parts the wrong way around. In the 1980s Hasbro reduced their range of accessories for Mr. Potato Head to one set of parts, and in 1987, the American Cancer SocietyThe American Cancer Society is a charitable organization dedicated to eliminating cancer. The Society works to prevent cancer, save lives, and lessen suffering from cancer. The Society supports research, education, and issue-specific advocacy to achieve t got Hasbro to stop making a pipe to go with Mr. Potato Head. They did however reintroduce round holes in the main potato body, and once again parts were able to go onto the toy the wrong way around. He has appeared in both Toy StoryToy Story is a computer-generated imagery (CGI) animation film by The Walt Disney Company and Pixar Animation Studios released in theaters on November 21, 1995. Followed by Toy Story 2 in 1999, the video Buzz Lightyear of Star Command: The Adventure Begin movies, had his own Fox Kids show, and advertised fries for Burger KingBurger King BK for short) is a large international food corporation that sells fast food in chain stores. Its first store opened in 1954, in Miami, Florida, USA by James McLamore and David Edgerton, who were both alumni of the Cornell University School of in commercials.