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Minute Maid was the first company to publically market orange juice concentrate , allowing it to be distributed nation-wide and to be served year-round.
The Minute Maid company is now owned by Coca-Cola, and is the world's largest marketer of fruit juices and drinks. It is headquartered in Houston, TX, and employs 2,200 people.
The Houston Astros baseball team is housed in Minute Maid Park, named in 2002.
The National Research Corporation (NRC) of Boston, MA developed a method of concentrating orange juice into a powder using a "high-vacuum process" in 1945. The US Army had a need for 500,000 pounds for the war, so the NRC created a new branch, the Florida Food Corporation . Led by John M. Fox , the company won the government contract for $750,000.
The war ended and the contract was canceled before the factory could be built, but with investment, the company moved forward with a commercial product .
Rather than selling powder to the public market, the company decided to create frozen orange juice concentrate . A Boston marketing firm came up with the name Minute Maid, like MinutemenThe Concord Minuteman The Minutemen were militia members in the American Revolutionary War who had undertaken to turn out for service at a minute's notice. In Massachusetts the minutemen were enrolled by an act of the provincial congress of November 23, 1, implying the juice was quick and easy to prepare.
With limited funds for advertisingAdvertising is the paid promotion of goods, services, companies and ideas, by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, persona, Fox himself went door to door giving free samples, until demand skyrocketed.
The ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company's national success.
The Minute Maid company was purchased by Coca-Cola in 1960Events January-February January 1 Independence of Cameroon January 9 Aswan High Dam construction begins in Egypt January 11 Chad declares its independence. January 14 Ralph Chubb, the gay poet and printer, dies at Fair Oak Cottage in Hampshire. January 23.
In 1973Events January events January 1 United Kingdom, Ireland, and Denmark enter the European Economic Community now known as the European Union January 3 Columbia Broadcasting System (CBS) sells the New York Yankees for $10 million to a 12-person syndicate led, the company released the first ready-to-drink, chilled orange juice product in the United StatesThe United States of America also referred to as the United States U. America ¹ or the States is a federal republic in central North America, stretching from the Atlantic in the east to the Pacific Ocean in the west. It shares land borders with Canada in.