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Media bias is a real or perceived tendency of journalists and news producers within the mass media to approach both the presentation of particular stories, and the selection of which stories to cover, with an unbalanced perspective. In essence, "media bias" generally refers to accusations of either censorship or propagandism on the part of particular news sources, where such content is framed in the light of a preconceived agenda.
Categories of bias are:
Bias has a long history in the mass media, from the early days of the printing pressThe printing press is a mechanical device for printing many copies of a text on rectangular sheets of paper. First invented in China in 1041, the printing press as we know it today was invented in the West by a German goldsmith and eventual printer, Johan, where it would be used -- famously -- as a tool of advocacy. Almost all newspapers were openly partisanPartisan may refer to: A member of a lightly-equipped irregular military force formed to oppose control of an area by a foreign power or by an army of occupation. In this context, the term very often refers to the resistance movements that opposed Nazi do in nature, with editorialAn editorial is a statement or article by a news organization (generally a newspaper) that expresses an opinion rather than attempting to simply report news. Editorials are not written by the regular reporters; rather, they are collectively authored by aizing deeply integrated with the reportA report is a type of document written by someone or a group of people. It is generally an account of an event, although some reports are simply published findings (the Butler Inquiry). A report can also mean a loud noise, e. the report of a gun. Documenting of current events.
Not until very recent times did the notions of unbiased reporting and neutral point of view become an integral part of journalismJournalism is a discipline of collecting, verifying, reporting and analyzing information gathered regarding current events, including trends, issues and people. It is sometimes defined more broadly as the pursuit of the truth. Those who practice journalis. Even today, however, journalism's most objective and balanced reporters cannot completely avoid bias.
The broadcast media (radio and television) has been used as a mechanism for propaganda from its earliest days. One early example occurred during the 1926 General StrikeIn 1926 the General Council of the Trades Union Congress (TUC) called out workers on a general strike for nine days in an unsuccessful attempt to force the government to act to prevent the wages and conditions of coal miners from being reduced. The Britis in the UK. The fledgling BBC Radio News attempted to sabotage this strike by broadcasting reports of the workers breaking the strike in many areas, reports which were largely fictitious.
Media bias is studied at schools of journalism, and by several independent watchdog groups from various parts of the political spectrum. These are generally focused on issues of a conservative/ liberal balance in the media of the United States, but others carry a broader focus of international differences in reporting.
Mass media, despite its ability to project worldwide, is limited in its cross-ethnic compatibility by one simple attribute -- language. Ethnicity, being largely developed by a divergence in geography, language, culture, and similarly, point of view, has the potential to be countered by a common source of information.
Language differences represent to a large extent the only real barrier to a world community of opinion, similar to that within the U.S., as an example. The effect, however is not homogenizing; there still remain strong differences, but the overall trend is that the moderate views are bolstered, drawing a common view from the extremes. In the United States, the national news to a large extent contributes to a sense of cohesion within the society, that comes with similarly informed people. Most views within the free society are freely expressed, and the mass media tends to reflect the spectrum of opinion, with some accountability.
The accountability that tends to come with a responsible balancing of news to a wide spectrum is still limited to that local perspective: Mass media is rarely an international phenomenon. It is a product of the culture for which it is for; a mirror of and for the society, some say. Critical thinkers often point out that mass media is the single most powerful device for controlling and appeasing the masses, and it is naturally exploited in any number of ways for its persuasive power. Advertising, political persuasion, special interests, and avoidance of controversial issues, are several ways the media acts in biased ways, as part of its normal function.
International media organizations often despite being cosmopolitan, will still flavor their different presentations to fit different regions, and perceptions in that region. World political divisions often fall in line with a West and East duality. But the meaning of these terms is vague, and can refer to the duality in European and Asian cultures, or to American and former Soviet cultures - being different in socio-economic identity.