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Or, it can be leverage applied via some political economy or prior-to-economic means, such as offering or withdrawing a means of protection or other military or political favors. In this form it is sometimes called political capital, an alternate term that is more narrowly applied.

In modern macroeconomics there is more emphasis on the role of political factors such as diplomacy, especially in the behavior of trade blocs. There is, especially in the anti-globalization movement, concern that the means by which nation-states are persuaded to enter into trade pactA trade pact is a wide ranging tax, tariff and trade pact that usually also includes investment guarantees. It is necessarily a very politically contentious agreement, as it affects many prior economic customs and status relations and increases trade blocs subvert democracyA democracy is a form of government under which the power to alter the laws and structures of government lies with the voting citizenry (referred to as "the people", because in modern times it usually consists of all people over 18 years of age), and all - forcing nations for instance to abandon an industrial policyAn industrial policy is any government regulation or law that encourages the ongoing operation of, or investment in, a particular industry. It is often related to, or wholly determinant of, investment policy for that industry. An active intervention in in or investment policyAn investment policy is any government regulation or law that encourages or discourages foreign investment in the local economy, e. currency exchange limits. As globalization integrates the economies of neighboring and of trading states, they are typicall or agricultural policyAn agricultural policy or agricultural subsidy is an incentive to engage in a particular form of agriculture. It often takes the form of tax reductions, favorable deals on equipment, and so on. Subsidies status Currently, economic studies place the averag to gain entry to key marketA market is a mechanism which allows people to trade, normally governed by the theory of supply and demand. Both general and specialised markets, where only one commodity is traded, exist. Markets work by placing many interested sellers in one place, thuss. The means of persuasion in this case, it is argued, is povertyPoverty describes a wide range of circumstances associated with need, hardship and lack of resources, as well as the decision by some—e. ascetics, monks, and nuns—to live simply. For some, poverty is a subjective and comparative term; for others, it is mo that results from high tax, tariff and trade barriers which can only be reduced by agreeing to the terms of the bloc.

There are also microeconomic concerns about persuasion. Also the mass media have made advertising more prevalent and thus persuasion is a more common factor in ordinary consumer decisions. Intense persuasion is thought by some to lead to consumerism, over-consumption and even pathological consumption, e.g. bulimia brought on by accepting adverse body image.

When a means of persuasion involves information technology specifically it is usually called persuasion technology, although this term could also be used to refer to military threats or other means of persuasion involving some asymettrical access to technology.

See also: means of production