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The media is the whole body of communications that reach large numbers of the public via radio, television, movies, magazines, newspapers and the World Wide Web. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines.
The mass media reaches a mass audience. That audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass media techniques such as advertising and propaganda.
During the 20th century, the advent of mass media was driven by technology that allowed the massive duplication of material at a low cost. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Television and radio allowed the electronic duplication of content for the first time.
Mass media had the economics of linear replication: a single work could make money proportional to the number of copies sold, and as volumes went up, units costs went down, increasing profit margins further. Vast fortunes were to be made in mass media.
During the last decade of the 20th century, the advent of the World Wide Web marked the first era in which any individual could have a means of exposure on the scale of mass media. For the first time, anyone with a web site can address a global audience, although serving high levels of web trafficWeb traffic refers to the amount of data sent and received by visitors to a web site. This is determined by the number of visitors and the number of pages they visit. Measuring web traffic Web traffic is measured to see the popularity of web sites and ind is still expensive. It is possible that the rise of peer-to-peerGenerally, a peer-to-peer (or P2P computer network is any network that does not rely on dedicated servers for communication but instead mostly uses direct connections between clients (peers). A pure peer-to-peer network does not have the notion of clients technologies may have begun the process of making the cost of bandwidth manageable.