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Abenobashi Magical Shopping District (Also known as Magical Shopping Arcade Abenobashi and Abenobashi Mahou Shotengai) is a 13-episode Japanese TV series from the famous anime studio, Gainax; it is directed by Hiroyuki Yamaga . This series has been licensed for North American distribution by ADV Films.
Friends Arumi and Sasshi are residents of the Abenobashi shopping district. After an accident, they find themselves transported to another Abenobashi, in another world -- a world based on RPG-style videogames such as Final Fantasy.
Arumi and Sasshi attempt to get back to their own Abenobashi, but instead find themselves travelling through a series of nonsensical worlds, based on genres including sci-fi, war, fantasy, dating-sim games and even American movies, while also having a few somewhat serious scenes centered around the theme of growing up.
Some may view it as Gainax's response to Excel Saga, as it is a Parody Anime. It features many cultural references to movies, games and anime, amongst other things.