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Raised in the United States and England, Loel Guinness was a son of Benjamin Solomon Guinness, a lawyer, from whom he inherited a fortune. He was allegedly an heir to the Guinness beer fortune, although his exact descent from the founder Sir Arthur Guinness (or from his grandson Sir Benjamin Lee Guinness) is not clear.

Loel's second wife was Lady Isabel Manners, second daughter of the ninth Duke of Rutland, by whom he had among other issue, a daughter Serena Belinda (Lindy) who married the fourth and last Marquess of Dufferin and Ava, himself the son of Maureen Guinness, one of the famous Guinness Girls . [She was middle daughter of the Hon. Ernest Guinness, himself second son of the first Earl of Iveagh, himself third and youngest son of Sir Benjamin Lee Guinness, Bt.]. There was al

Loel's third wife was the socialite Gloria Guinness, or Gloria Rubio y Alatorre. Her daughter Dolores von Furstenberg (by her reported first marriage) married Patrick Guinness, son of Loel and his first wife Joan Yarde-Buller (and thus a half-brother to the present Aga Khan). They had issue, one son Loel Guinness (sometimes confused with his grandfather in media reports) and two daughters Alexandra and Victoria (who is married to a son of late Greek billionaire Stavros Niarchos).