value chainThe value chain was described and popularized by Michael Porter in his 1985 best-seller: Competitive Advantage: Creating and Sustaining Superior Performance''. New York, NY The Free Press. The value chain categorizes the generic value-adding activities of
value migrationMarketing strategy is the art of creating value for the customer. This can only be done by offering a product or service that corresponds to customer needs. In a fast changing business environment, the factors that determine value are constantly changing.
marketA market is a mechanism which allows people to trade, normally governed by the theory of supply and demand. Both general and specialised markets, where only one commodity is traded, exist. Markets work by placing many interested sellers in one place, thus
market shareMarket share in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the tot
economies of scopeEconomies of scope are conceptually similar to Economies of scale. Whereas economies of scale apply to efficiencies associated with increasing or decreasing the scale of production, economies of scope refer to efficiencies associated with increasing or de
end-userEconomics and commerce define an end-user as the person who uses a product. The end-user may differ from the customer, who might buy the product, but doesn't necessarily use it; for example, with baby clothes, a parent might purchase garments as a custome
2 Marketing strategies and paradigms
Marketing strategiesStrategy is the crafting of plans to reach goals. Marketing strategies are those plans designed to reach marketing goals. A good marketing strategy should integrate an organization’s marketing goals, policies, and action sequences (tactics) into a cohesiv
growth strategies
horizontal integrationIn microeconomics and strategic management, horizontal integration is a theory of ownership and control. It is a strategy used by a business or corporation that seeks to sell one type of product in numerous markets. To get this market coverage, several sm