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The novel is set in a world of the near future run according to a creed in which most Western nations are dominated by "for profit" corporate entities while their government's power is very limited. It is similar in satiric intent to George Orwell's 1984, but speaks to the implications of too little government power, rather than too much.

In this world, large corporations are allying into two massive customer loyalty programs, US Alliance and Team Advantage, in preparation for a total consolidation of every corporation into either program. The NRA is a mercenary organization, police bribery is legal and routine, ambulances require a credit card number before they can be dispatched, and people take the surnames of the corporations they work for.

As part of a scheme hatched by an ambitious marketing executive at Nikelogo Nike, Inc. NYSE) started with sports shoes and now produces equipment for almost every imaginable sport, as well as a range of clothing, school supplies, and other products. The company took its name from the Greek goddess of victory, Nike. The popul, a lower-level worker named Hack Nike is contracted to kill teenagers and steal their new Nike Mercury sneakers, priced at $2,500 a pair (and costing 85 cents to manufacture), in an effort to improve the "street cred" of the shoe. When he subcontracts the hit to The Police (the corporate law enforcement entity), who themselves subcontract it to the NRA, the plan goes awry. Meanwhile, Jennifer Government, the protagonist, is tracking down who is responsible, fueled by a personal score to settle.

To help promote the novel, Barry created a spin-offA spin-off (or spinoff is a new organization or entity formed by a split from a larger one such as a new company formed from a university research group. Spin-offs include a dissenting faction of a membership organization, a sect of a cult, a denomination Internet gameInternet games are games that are played online via the Internet. They are distinct from video and computer games in that they are normally platform independent, relying solely on client-side technologies (normally called plugins'). Normally all that is r entitled , in which players run their own countries.

In 20012001 is a common year starting on Monday (see link for calendar), and also: The International Year of the Volunteer The United Nations Year of Dialogue Among Civilizations Events January January 1 A black monolith measuring approximately nine feet tall ap, the film rights were optionedIn the film industry, an option is a contractual agreement between a movie studio, a production company, or a producer (henceforth called the "producer") and a writer, in which the producer obtains the right to buy a screenplay from the writer, before a c to Section 8For "Section 8," a kind of discharge from the United States military, see Section 8 (military) For "Section 8," the housing program, see Section 8 (housing)., a production company owned by Steven SoderberghSteven Soderbergh (born January 14, 1963, Atlanta, Georgia) is an American film director. Soderbergh's first film, Sex, Lies, and Videotape which he both wrote and directed, won the prestigious Palme d'Or at the Cannes Film Festival and became a worldwide and George Clooney.