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The physics of VHF broadcasting meant that a comparatively small number of transmitters could cover the majority of the population of Britain, if not the bulk of the area of the country. The ITA determined that the first three franchise areas would cover the London area, the Midlands, and the North of England (basically the Lancashire/ Yorkshire belt of industrial cities from Liverpool to Hull, with the surrounding countryside). All three franchise areas would be awarded on a split weekday/weekend basis, and it was envisaged that the franchise holders for these areas would produce the great bulk of network programmes, while the companies given the smaller franchises would mainly produce local programmes for their area only.

The ITA awarded franchises to applicant companies, selecting between applicants on the basis of the financial soundness of the company, the proposals for the service to be offered, and often on connections between the applicant company and the area to be served.

Franchises were initially awarded between 1954 and 19611961 (As MAD Magazine pointed out on its first cover for the year) was the first "upside-down" year i. one that looked the same upside down since 1881, and the last until 6009. Events January January 1 The farthing coin, used since the 13th century, cease, with the new television stations usually coming on air 1-2 years later. In SeptemberSeptember is the ninth month of the year in the Gregorian Calendar, with 30 days. The name comes from the Latin septem for " seven" September was originally the seventh month of the year, before January and February were inserted. In Greek civilization, S 1963Events January-March January 11 The Whisky A Go-Go night club in Los Angeles, the first disco in the USA, is opened. January 14 George Wallace becomes governor of Alabama. January 22 Elysee treaty between France and Germany January 28 Black student Harvey the ITA invited new applications for franchises to run from JulyJuly is the seventh month of the year in the Gregorian Calendar, with 31 days. July was renamed for Julius Caesar; previously, it was called Quintilis in Latin, since it was the fifth month in the Roman calendar which started in March. Because of its orig 1964Events January January 1 Federation of Rhodesia and Nyasaland is dissolved. January 3 Senator Barry Goldwater announces that he will seek the Republican nomination for President. January 5 In the first meeting between leaders of the Roman Catholic and Ort for three years or until the arrival of ITV2ITV2 is an entertainment television channel in the United Kingdom owned by ITV plc. It was launched on 7 December 1998, and is available on the Digital television satellite ( Sky Digital as an encrypted subscription package), cable and terrestrial ( Freev, whichever came first (in the event, ITV2 did not arrive until 19981998 was a common year starting on Thursday (see link for calendar), and was designated the International Year of the Ocean''. Events January January 1998 A massive ice storm, caused by El Nino, strikes New England, southern Ontario and Quebec, resulting), but in fact no changes were made to any franchise holders at that time, except for confirming the merger of the Wales and the West franchise held by TWWTelevision Wales and the West TWW was the British " Independent Television" (commercial television) contractor for the "South Wales and West of England" franchise area 1956- 1968 (franchise awarded October 26, 1956, started transmissions on January 14, 19 and the Wales West and North franchise held by WWN following the financial collapse of WWN.

Initial franchises were awarded in 1954

• for the London (Monday to Friday) franchise to Associated-Rediffusion,
• for the London (Saturday and Sunday) and Midlands (Monday to Friday) franchises to Associated Television Network Limited, (ATV),
• for the Midlands (Saturday and Sunday) and North of England (Saturday and Sunday) franchises to the Associated British Picture Corporation as ABC Television, and
• for the North of England (Monday to Friday) franchise to Granada Television.

In January 1955 the ITA authorised the creation of Independent Television News (ITN), a company owned and operated by the ITV companies collectively, to provide a news service for the new network.

On September 22 1955 the ITV service opened in the London area, where the ITA transmitter could reach a population of nearly 12 million. The first commercial on British television was for Gibbs SR toothpaste.

Franchises awarded in 1956:

• The Central Scotland franchise was awarded to Scottish Television (STV), from three applications.
• The South Wales and West of England franchise (on both sides of the Severn Estuary) was awarded to TWW, Television Wales and the West, from ten applications.

Franchises awarded in 1957:

• The South of England franchise was awarded to Southern Television, from thirteen applications.
• The North East England franchise was awarded to Tyne Tees Television, from eleven applications.

Franchises awarded in 1958:

• The East of England franchise was awarded to Anglia Television, from eight applications.
• The Northern Ireland franchise was awarded to Ulster Television (UTV), from four applications.

Franchise awarded in 1959:

• The South West England franchise was awarded to Westward Television, from fifteen applications.

Franchises awarded in 1960:

• The franchise for the Channel Islands was awarded to Channel Television, from two applications, following the extension of the 1954 Television Act to the Islands by Order-in-Council, as it normally would not apply there.
• The franchise for the English-Scottish Border and the Isle of Man was awarded to Border Television, from two applications.
• The franchise for North East Scotland was awarded to Grampian Television, from seven applications.

Franchise awarded in 1961:

• The franchise for West and North Wales was awarded to the Wales Television Association, Teledu Cymru, transmitting as WWN, Wales (West and North) Television.

When WWN went on the air on September 14 1962, the ITV System was completed. However, due to the late commissioning of two of WWN's three transmitters, the company never received more than half the projected income and the company failed in January 1964; the two Welsh franchises were consequently merged, with TWW broadcasting to the whole of Wales.

The 1967 franchise review involved substantial changes:

• All weekday/weekend split franchises were ended except in London.
• The North of England franchise was split between North West England, awarded to Granada Television, and Yorkshire and Lincolnshire, awarded to Yorkshire Television.
• The new 7-day franchise in the Midlands was awarded to ATV.
• The ITA asked ABC and Associated-Rediffusion to merge, to form Thames Television which was awarded the London Weekday franchise.
• LWT was awarded the London Weekend franchise (from 7 p.m. on Fridays).
• Most controversially, TWW lost its franchise for Wales and the West of England to Harlech Television, which soon became known as HTV.

The 1967 franchises were subsequently extended in stages to expire in 1976, then 1979, and finally to expire on December 31 1981. See the entry for the IBA for details of the 1981 and 1991-2 franchise rounds.

The Sound Broadcasting Act 1972 gave the ITA responsibility for organising commercial radio in the UK, and reconstituted the ITA as the Independent Broadcasting Authority (IBA). The IBA was subsequently replaced by the Independent Television Commission (ITC) under the provisions of the Broadcasting Act of 1990 , which itself was replaced by the Office of Communications ( Ofcom) at the end of 2003.