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Usually, the most impressive aspect of the performance is the vocal fidelity to the target - usually a politician or famous entertainer.
Props may also be employed, such as glasses or hats, but these are now considered somewhat old fashioned and cumbersome: the voice is expected to carry the act.
During the 1970s British television was awash with impressions of Frank Spencer, a character from a hugely popular British sitcom called Some Mothers Do 'Ave 'Em. This may have been because Frank had such distinctive mannerisms and dress sense which gave performers a number of visual shortcuts to cover for failings in their abilities. At any rate it seemed that, for about a decade, no British impressionist's act was complete without a dose of Frank.
Impressionists were very popular on the televised talent show s of the 1970s; Lenny Henry is a notable example of an act that developed from these roots.