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On November 1st, 2004, the channel adopted a new on-air look to co-incide with the launch of ITV3. The new look was designed mainly to improve cross-channel promotion across the ITV network.
Currently Scottish Television, Grampian Television and Ulster TelevisionUlster Television plc is the ITV contractor for Northern Ireland. It is one of the two remaining stand-alone ITV contractors left, the others forming groupings such as ITV plc (Formerly Carlton and Granada) and SMG, with Channel being the other remaining do not use the ITV1 brand.
| British television | Channels | ITV |
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Scotland: Grampian, Scottish Television, Border |
North and Northwest: ABC, Granada |
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Breakfast: TV-am, GMTV | Teletext: ORACLE, Teletext Ltd | News: ITN |
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ITV plc | ITV1 | ITV2 | ITV3 | ITV News Channel | ITV Digital |