| • Science | • People | • Locations | • Timeline |
Burger King has more than 11,350 outlets in 57 countries and territories worldwide. 75% of them are located in the United States. In fiscal year 2002, the firm had $11.3 billion in total sales. Around 55.3% of its business is drive-thru, and 20% is take-out. It has more than 340,000 employees. The current CEO of Burger King is Greg Brenneman (who took over from Brad Blum on August 1, 2004).
One of Burger King's worldwide favourite specialties is a hamburger called a " Whopper". The company sells about 2.4 billion hamburgers a year. Burger King has now extended the "Whopper" brand to include grilled chicken sandwiches.
Around 2000, Burger King became the first major restaurant chain to offer a vegetarian meat selection on their menu. Taking the design and look of a Whopper Junior, the sandwich uses a Morningstar patty in it instead. Shortly afterwards, another fast-food restaurant, Subway, introduced a sub with that option at many of their places as well.
Burger King also serves BK Big Kids Meal, once called Burger King Kids Club, which is a burger with a free toy. Originally, the kids' meal gave away free cardboard crownCrown is found in the title of the following articles: Monarchy Crown (headgear) headgear worn by a monarch The Crown term used to separate the government authority and property of the government from the personal influence and private assets held by thes. Although the paper crown promotion has been largely discontinued, they are still associated with Burger King by the public, and remain a conscious symbol similar to the "Golden Arches" of McDonald's.
On Friday, December 13December 13 is the 347th day of the year (348th in leap years) in the Gregorian calendar. There are 18 days remaining. Events 1545 Council of Trent begins 1577 Sir Francis Drake sets out from Plymouth, on his round-the-world voyage 1642 Abel Janszoon Tasm, 2002, Burger King was purchased from DiageoDiageo plc is a multinational alcoholic drinks and foods business listed on the London Stock Exchange. The company was formed from the merger of Guinness plc and Grand Metropolitan plc. Diageo is the holding company for the worldwide brewing interests of for $1.5 (US) billion by a group of investors led by the investment firm Texas Pacific . The company plans on going public within the next two years.
Historically, Burger King has been the second-largest burger chain in North America, behind McDonald's. However Burger King has seen its revenues and market share decline in the early 2000s, and projections now have it falling to third-place (behind Wendy's) in hamburger market share in the United States in the near future. Burger King has been closing underperforming stores and changing its marketing strategy in order to turn their fortunes around.