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1 Company timeline

• 1869: William Horlick from Gloucestershire immigrates to the United States.
• 1873: James Horlick, a pharmacist, joins his brother in the U.S. and together they found a company in Chicago to manufacture a patented malted milk drink as an artificial infant food.
• 1875: Business moved to larger premises at Racine, Wisconsin with an abundant supply of spring water.
• 1883: U.S. patent 278,967 granted to William for first malted milk drink mixing powder with hot water.
• 1890: James returns to LondonLondon is the capital of the United Kingdom and of England, and with over seven million inhabitants in the Greater London area, is the second-most populous conurbation in Europe (after Moscow). From being Londinium the capital of the Roman province of Bri to set up an office importing U.S.-made product.
• 1906Events January 8 Landslide in Haverstraw, New York kills 20 January 31 Earthquake in Ecuador (8. 6 in Richter scale) February 11 Pope Pius X publishes the encyclical Vehementer nos''. February 15 Representatives of the Labour Representation Committee in t: SloughFor slough (In the UK, pronounced to rhyme with bough; In the US, pronounced 'slew') as a type of aquatic feature, see Slough (wetland). Slough (pronounced to rhyme with bough) is a town and unitary authority in the county of Berkshire in the south of Eng selected as site for new factory.
• 19081908 is a leap year starting on Wednesday (link will take you to calendar). Events January-February January 1 A ball signifying New Year's Day drops in New York City's Times Square for the first time January 8 A train collision occurs in the Park Avenue T: Factory construction completed at a cost of £28,000.
• 1909Events January 5 Colombia recognizes the independence of Panama. January 16 Ernest Shackleton's expedition finds the magnetic South Pole. January 28 United States troops leave Cuba after being there since the Spanish-American War. February 12 The National- 1910Events January events January 13 The first live musical radio program. Lee De Forest broadcasts a live performance of Enrico Caruso from the Metropolitan Opera. January 26 ? Seine floods in Paris. February events February 8 The Boy Scouts of America is in: Horlicks is popular as provision for North PoleSee also: town of North Pole, Alaska and village of North Pole, New York. A North Pole is the northernmost point on any planet. There are various ways of defining a planet's North Pole. Earth's Pole, however it is defined, lies in the Arctic Ocean. Defini and South PoleAntarctic Treaty signatories are arrayed around it, and the Pole Station's old dome is in the background. The polar ice cap and the South Pole station on it are constantly moving relative to the actual, Geographic South Pole. The South Pole is the souther expeditions by Robert Peary, Roald Amundsen, and Robert Falcon Scott.
• 1914: James is made a baronet. World War I saw extensive use of this nutritional drink at home and at the Front.
• 1921: Death of James saw the company split, with William having responsibility for the Americas and the sons of Sir James having the rest of the world.
• 1931: "Night Starvation" story developed to promote Horlicks as a bedtime drink.
• 1935: Richard E. Byrd names the Horlick Mountains on the edge of the Ross Ice Shelf after William, in appreciation of his support. A small factory opens in Australia for the local market, including New Zealand.
• 1936: William Horlick died, aged ninety.
• 1945: The U.S. company is acquired by the British Horlicks business.
• 1952: Horlicks is linked to the successful treatment of gastric ulcers and some forms of diabetes.
• 1960: A factory is built in Punjab, India to make Horlicks from buffalo milk.
• 1968: Factory built in West Punjab, Pakistan to supply local demand (including East Pakistan, now Bangladesh).
• 1969: Horlicks acquired by the Beecham Group.
• 1975- 1978: Factory construction and expansion in Andhra Pradesh.
• 1989: Beecham Group becomes SmithKline Beecham.
• 2001: SmithKline Beecham becomes GlaxoSmithKline.

In some countries, such as the Philippines, Horlicks was also sold as milky-chocolate-flavored disks in paper packets, which were then eaten as candy.

The product's name has entered the vernacular due to an advertising campaign in which the word "Horlicks" was used as a substitute profanity (such as, for example " bollocks"); given its original usage in this context however it conveys a much milder connotation than any actual curse.

The term was used in July 2003 by British Foreign Secretary Jack Straw to describe irregularities in the preparation and provenance of a dossier regarding weapons of mass destruction in Iraq.