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Home > History of the United States (1964-1980)


 

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1 Civil rights

The assassination of John F. Kennedy in 1963 changed the political mood of the country. The new president, Lyndon B. Johnson, capitalized on this situation, using a combination of the national mood and his own political savvy to push Kennedy's agenda; most notably, the Civil Rights Act of 1964.

The Act had an immediate impact. Within months of its passage on August 6, 1965, one quarter of a million new black voters had been registered, one third by federal examiners. Within four years, voter registration in the South had more than doubled. In 1965, Mississippi had the highest black voter turnout—74%—and led the nation in the number of black leaders elected. In 1969, Tennessee had a 92.1% turnout; Arkansas, 77.9%; and Texas, 73.1%.

2 Election of 1964


In the election of 1964, Lyndon Johnson positioned himself as a moderate, contrasting himself to his GOP opponent, Barry Goldwater, who the campaign characterized as an extremist. Most famously, the Johnson campaign issued a commercial dubbed the "Daisy Girl" ad, which featured a little girl picking petals from a daisy in a field, counting the petals, which then segues into a launch countdown and a nuclear explosion. The ads were a response to Goldwater's advocacy of "tactical" nuclear weapons use in Vietnam.

Johnson crushed Goldwater in the general election, winning 64.9 percent of the popular vote, the largest percentage ever recorded (i.e. since the 1824 election). However, Johnson's loss of most Deep Southern states signified an ominous electoral trends for Democrats, who had depended on the "solid South" as an electoral base for a hundred years.

Before 1964, the political coalition of labor unions, minorities, liberals, and southern whites (the New Deal CoalitionThe New Deal Coalition was a diverse collection of groups of voters who supported the United States Democratic Party from 1932 until approximately 1964, and which made the Democratic Party the majority party during that time. The 1932 election brought abo) allowed the Democrats to control the government for much of the next 30 years, until the issue of civil rightsCivil rights or positive rights are those legal rights retained by citizens and protected by the government. Examples include the right to vote and anti- discrimination laws. Civil rights movements usually want equal protection of the laws for minorities, divided conservative southern whites from the rest of the party (see DixiecratThe States' Rights Democratic Party usually known as the Dixiecrat Party, was a short-lived splinter group that broke from the Democratic Party in 1948. The Dixiecrats were a group of Southern Democrats who opposed racial integration and wanted to retain).



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