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On July 10, 2003, the Food and Drug Administration of the United States announced plans to permit the manufacturers of food products sold in the United States to make health claims on food labels which are supported by less than conclusive evidence.
The current rule requires "significant scientific consensus" before a claim can be made. The proposed rule, effective September 1, 2003, will permit characterization of health claims using a hierarchy of degrees of certainty:
The proposal is being criticized as opening the door to ill-founded claims. Advocates believe it will make more information available to the public.
In the United Kingdom, the law requires that any health claim on food labels must be true and not misleading. Food producers may optionally use the Joint Health Claims Inititiative to determine whether their claims are likely to be legally sustainable.