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Home > Halo effect


 

The halo effect occurs when a person's positive or negative traits seem to "spill over" from one area of their personality to another in others' perceptions of them.

When soldiers were asked to rate their commanding officers in an early psychology experiment conducted by Edward L. Thorndike, he found high cross-correlation between all positive and all negative traits. People seem to rarely think of each other in mixed terms; instead we seem to see them as universally roughly good or roughly bad across all categories of measurement. Solomon Asch also performed research in this area.

A common example of the halo effect is when a person is assumed to be smart or nerdy because they are wearing spectacles.

1 See also

2 References

cognitive biases

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