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Swedes eat and use filmjölk in the same way as yoghurt. That means they either eat it from a bowl using a spoon (and sometimes have cereals / muesli / corn flakes in it too) or drink it from a glass. Since it is a bit sour just like yoghurt most people add some sugar to it. Most non-Swedes that like yoghurt usually immediately like filmjölk too.
Nowadays a whole range of different filmjölks is being sold with different mixtures of different bacteria providing different tastes. (And at least according to the advertising of the dairy companies being ever increasingly better for your intestinal flora.)
Beginners may be advised to be careful with what's called "långfil" (long filmjölk), which tastes much like ordinary filmjölk but has a somewhat sticky consistency. Långfil is an acquired taste.