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The term can also mean something that was deliberately made to be visually attractive, such as a wallpaper, painting, advertising and so on.

Eye Candy can also be used to describe high quality, visual effects in computer games, such as anti-aliasing (AA) or anisotropic filtering (AF). By turning on these features and generelly increasing the graphics level the game looks smoother and better, at the cost of frames shown per second (FPS). Playing a computer game with "max eye candy" usually means the person has a powerful computer and plays the game with a high resolution, high quality textures and max AA and AF.