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The Univerisity has been previously called the College of Marshall (1912-1944) and East Texas Baptist College or ETBC (1944-1984). ETBU is an accredited member of the Commission on Colleges of the Southern Association of Colleges and Schools , the National Association of Schools of Music , and the Commission on Collegiate Nursing .
ETBU is situated on the highest point in Harrison County, on the former site of the Van Zandt Plantation. ETBU was founded as the College of Marshall in 1912 after a campaign to create a Southern Baptist college in East Texas. The campus' first building, Marshall Hall, was completed in 1916. It was designed to house a gymnasium, library, chapel/theatre, administrative offices and all classrooms. The College of Marshall opened the following year in 1917 as a two year junior college and academy.