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When a photon is absorbed by an atom moving in the opposite direction, its velocity is decreased according to the laws of momentum conservation. Accordingly, when a photon is emitted by this excited atom, there is an extra momentum added to the atom. But since emission is non-directional, this effect "averages" out, and on a time average, there is just a little increase in the atom's momentum due to emission. At the temperature when this effect exactly balances out the cooling effect of the laser, no further cooling is possible. It turns out that it is equal to where is the natural linewidth of the atomic transition, is the Boltzmann’s constant and is the reduced Planck constant.
The term Doppler probably arises from the fact that the energy gained depends critically on the Doppler Effect. Due to the velocity of the atom, the atom "sees" a different wavelength (and hence different energy) of photons at different velocities.
Physics