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According to the company's UK website as of 2004:

• Diet Coke is the third-largest brand at the company, and the fourth most-popular carbonated soft drink in the world;
• Diet Coke is sold in 149 countries; in 46 of them, where diet has undesirable connotations, it is known as Coca-Cola Light;
• The top five markets for the brand are the United States, the United Kingdom, Germany, Canada, and BrazilThis article is about Brazil, the country. For other article subjects named Brazil see Brazil (disambiguation). The Federative Republic of Brazil Republica Federativa do Brasil in Portuguese) is the largest and most populous country in South America..

Diet Coke does not utilize a modified form of the Coca-Cola recipe. It is instead an entirely different formula. The controversial New CokeNew Coke was the sweeter drink introduced in 1985 by The Coca-Cola Company to replace its flagship soda, Coca-Cola. Public reaction was devastating, and the new cola quickly entered the pantheon of major marketing flops. The original drink's market share introduced in 1985 used a version of the Diet Coke recipe that contained sugar and had a slightly different balance of ingredients. In 2004 Coca-Cola introduced Coca-Cola C2Coca-Cola C2 (also referred to as Coke C2 or C2 Cola is a new cola-flavored beverage released by the Coca-Cola company, in response to the low-carb trend. This new Coke product is said to have half the carbohydrates, sugars and calories, compared to stand which tastes much closer to Coca Cola but contains half the carbohydrates.

Seeing that Coca-Cola's rival PepsiPepsi Pepsi-Cola is a carbonated soft drink, and principal rival of Coca-Cola. History Pepsi was first made in New Bern, North Carolina, in the early 1890s, by pharmacist Caleb Bradham and was originally called "Brad's drink". It was made of carbonated wa was being successful with its sugar-free brand Diet PepsiDiet Pepsi (in some countries Pepsi Light is a variant of Pepsi Cola with no sugar and zero calories; it is flavoured with aspartame. Pepsi Max (in some countries Pepsi One as it has one calorie) is similar, though with a slightly different flavor, and al, Coca-Cola decided to launch a new sugar-free brand under the Coca-Cola name to compete with Diet Pepsi. With the well-known name, it could be marketed more extensively than the more anonymously dubbed Tab.

Diet Coke and Diet Pepsi have capitalized on the markets of people who require low calorie regimens, such as diabeticsThis article is about the disease that features high blood sugar. The other major but far less common diabetes is diabetes insipidus ("water diabetes", DI). Diabetes mellitus is a medical disorder characterized by varying or persistent hyperglycemia (elev and people with other health conditions, athletes, and people who want to lose weight. In the UK, a 330ml can of diet coke contains around 1.3 calories compared to 142 for a regular can of Coca Cola. [1]

There have been several variants of Diet Coke produced, among them Diet Vanilla Coke, Diet Coke with Lime and Diet Coke with Lemon .