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Dead Or Alive (DOA for short, not to be confused with punk band D.O.A.) was founded in 1980 by Pete Burns, one of the most visible genderfuck performers of the decade. Steve Coy is the longest standing member of the band, and plays keyboards and percussion as well as sharing songwriting responsibilities.
The debut album, Sophisticated Boom Boom, featured their first Top 40 single, a remake of the seventies hit That's The Way (I Like It).
In 1985 they released the album Youthquake, produced by Stock, Aitken and Waterman. The single "You Spin Me Round (Like A Record)" went straight to number one on the charts, and twenty years later is still a dance-floor favourite. Several other tracks from the album, including "Lover Come Back to Me" also became dance hits.
In 1986 DOA released their third album, Mad, Bad, and Dangerous to Know. Two years later they parted ways with SAW, and released the self-produced Nude, which featured the hit "Turn Around and Count 2 Ten", a single that spent seventeen weeks at number one on the Japanese charts.
1990 saw the release of Fan the Flame Part One, and 1994 the album Nukleopatra, which featured remakes of David Bowie's "Rebel Rebel" and Blondie's "Picture This" as well as one of many remixes of You Spin me Round
In 2000 DOA released Fragile, a compilation of remixes with several new tracks, and another remix album, Unbreakable, in 2001. This was followed by a Greatest Hits album called Evolution, released in 2003 which featured yet another remix of "You Spin Me Round".