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The Sunday Sport, in its original incarnation, was more akin to the US papers the National Enquirer and the Weekly World News, carrying spoof stories (most famously World War II bomber found on Moon — followed up the next week with World War II bomber found on Moon disappears), supplemented by glamour photography and heavy sport coverage. The concept of taking the tabloid editorial style to its extreme was novel to the UK market and was initially successful, however sales diminished and the paper dropped the satirical content in favour of pornography. The success of this move led to daily editions being published.
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