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The word, "culture jamming" comes from the idea of radio jamming: that public frequencies can be pirated and subverted for independent communication, or to disrupt dominant frequencies. The Situationist International first made the comparison to radio jamming in 1968, when it proposed the use of guerrilla communication within mass media to sow confusion within the dominant culture. (Kalle Lasn, the founder of AdBusters magazine, wrote a book entitled Culture Jam, but the term predates his title.)

Culture jamming is a form of activism and a resistance movement to the hegemony of popular culture, based on the ideas of " guerrilla communication" and the " detournement" of popular icons and ideas. It has roots in the German concept of spass guerillaSpass Guerilla is German for, "guerrilla fun". It associated with pranks, hoaxes, and buffoonery. See guerrilla communication and culture jamming. One group using spass guerilla is the Publixtheatre Caravan. External links http://www., and the Situationist International. Forms of culture jamming include adbusting, performance artPerformance art is art where the actions of an individual or a group at a particular place and in a particular time, constitute the work. It can happen anywhere, at any time, or for any length of time. Performance art can be any situation that involves fo, graffiti art and hacktivismon the Internet, the code is the law. Lawrence Lessig, Stanford Law School professor Hacktivism is the writing of code, or otherwise manipulating bits, to promote political ideology. Taking Lessig's message to heart, hacktivism believes that proper use of (notably cybersquatting).

1 Examples of culture jamming

• Billboard modifications, done in the style of the original billboard.
• The appropriation of corporate logos for evangelical purposes. Christian groups have appropriated the 'Cover The Earth' logo of the Sherwin-Williams paint company, and modified the Coca-Cola trademark to read, 'Jesus, he's the real thing.'
• Modifying slogans to create political statements. For example "Just do it... or else!" was used as a modified slogan to comment on Nike's alleged sweat shop practices.
• Google bombing, a widespread effort to purposely influence the automated association of specific keywords with results produced by internet search engines, especially Google. One practice of this has been associate the names of public figures and public institutions with humiliating and denigrating keywords, such as the phrase, 'miserable failure,' which, when typed into Google, yields the White House biography of U.S. President George W. Bush. The title of Michael Moore's film Fahrenheit 9/11 was later also connected to the term in the same way. Technically, google bombing works because the hyperlink has the address of the target with the text being the keyword that the googlebomber wants to have associated with the target.
• The Who's classic 1967 album The Who Sell Out, featuring satirical faux commercials on the cover and between between the tracks.
• The band Negativland's Dispepsi album, in which recordings related in some way to soft drinks are used to comment (in a negative way) on the beverage industry and its marketing practices.
• The Church of Satan's ad featuring founder Anton Szandor LaVey holding a snake in the style of Apple Computer's "Think Different" campaign.

See also: Culture, Guerrilla communication, Meme, Situationism, KLF, Subvertising, AdBusters, Artivist, the Publixtheatre Caravan, Graffiti Art, Sousveillance