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Its principal monument is a medieval castle dating from the Norman-Schwabian domination. Its cathedral is see of the bishop of the diocese of Conversano- Monopoli
Conversano breeds black horses with Arab blood, strong ram-like heads, short backs, broad hocks, that are in turn used to breed Lippizan horses (Lipizzaner).
The local handball team won the national league in the 2002‑03 season.