Home > Competition

• fame, esteem, reputation, or recognition
• money, objects of value, or resources
• territory, food, or nesting sites
• market share, or business dominance
• power and influence
• belonging and membership
• mates and reproductive success
• quality, improvement, and achievement
• spiritual enlightenment or salvation
• self-actualization

When rewards are intangible, a trophy is often given to symbolize the achievement and make the rewards tangible.

Competition exists at the particular level as well as the systemic level. At the particular level, individuals or groups compete against each other either informally or in formal contests. At the systemic level whole societies are organized in such a way as to promote competition, usually by offering incentives.

Competition is able to push us to great heights. It prods us to achieve more than what we could without it. It is not the only stimulus for achievement, of course: People can also be encouraged to succeed through a desire to cooperate, a love for what they are doing, and possibly even coercion.

Competition can also have negative consequences. Potential detrimental effects include:

• We are blinded to other strategies - A species can pursue a competitive strategy in a situation where a cooperative strategy might be more beneficial.
• It can promote excessive concentration on achievement - For example athletes push themselves to the point that they do harm to their bodies. Another example is people that spent so much time at work that they do themselves and their families damage.
• There are financial costs - All competition involves the expenditure of energy and resources. Elections for example, are very costly competitions. In the business world, the Coke/Pepsi wars of the 1980s and 90s is an example of a multi-million dollar contests that provided neither contestant a significant advantage. Sporting games can also be very expensive to stage.
• It can result in a loss of moral direction - In sports, use of steroids is an example of competition eroding the contestants' moral compass. An example is Enron, a corporate environment so competitive that its cutthroat atmosphere was a leading factor in its demise.

1 In economics and business

Seen as a pillar of capitalism in that it may stimulate innovation, encourage efficiency or drive down prices, it is the foundation upon which capitalism is justified. According to microeconomic theory, no system of resource allocation is more efficient than pure competition. Competition, according to the theory causes firms to develop new products and technologies. This gives consumers greater selection and better products. The greater selection typically causes lower prices for the products compared to what the price would be if there was no competition ( monopoly) or little competition ( oligopoly).

However, competition may equally lead to wasted (duplicated) effort and to increased costs (and prices) in some circumstances. Similarly, the psychologicalPsychology is the study of mind, thought, and behaviour. It is largely concerned with humans, although the behaviour and thought of animals is also studied; either as a subject in its own right (see animal cognition), or more controversially, as a way of effects of competition may result in harm as well as good.

Marketers have identified three levels of competition. The most narrow form is direct competition (also called category competition or brand competition). This is where products that perform the same function compete against each other. For example, a Ford pick-up truck competes with a Toyota pick-up truck which competes with a Volvo pick-up truck. The next form is substitute competition. Products that are close substitutes for one another compete. For example, butters compete with margarines, which compete with mayonnaises, which compete with various sauces and spreads. The broadest form of competition is typically called budget competition. Included in this category is anything that the consumer might want to spend their available money on. For example, a family that has $20,000 may choose to spend it on a new car, a boat, an addition to their house, or on their child's education. These purchases can be seen as competing with each other for the family's available money.

Competition need not be between companies. Business writers sometimes refer to "internal competition". This is competition within companies. First introduced by Alfred Sloan at General Motors in the 1920s, he deliberately created areas of overlap between divisions of the company so that each division would be competing with the other divisions. For example, the Chevy division may compete with the Pontiac division for some market segmentMarket segmentation is the process of grouping a market into smaller subgroups. This is not something that is arbitrarily imposed on society: it is derived from the recognition that the total market is often made up of submarkets (called segments). Theses. In 1931 Proctor and Gamble initiated a deliberate system of internal brand vs brand rivalry. The company was organized around brandThis article is about brands in marketing. For other uses, see Brand (disambiguation McDonald's, represented by the Golden Arches, is one of the world's most famous brands A brand takes the form of a symbolic construct created by a marketer to represent as, with each brand allocated resources, including a dedicated group of employees willing to champion the brand. Each brand manager was given responsibility for the success or failure of the brand and was compensated accordingly. Most businesses also encourage competition between individual employees. An example of this is a contest between sales representatives. The sales rep with the highest sales (or the best improvement in sales) over the period of the contest, would win a paid vacation, or some other prize.