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Black Label is a brand of beer well known throughout the former British Empire except for the United States, where it is best known for its slogan "Hey Mabel, Black Label!". In several counties it is also known as Carling Black Label.

Created in northern Ohio in 1933 in a former luxury car plant, Black Label was the Carling Company's foray into the American market. Black Label's stated purpose was to be high quality beer at a discount rate, strategically placing breweries around the country to ensure low costs and fresh taste. Their strategy turned them from the 20th largest brewer in the United States to the 8th largest brewer in a matter of six years.

In Britain, where the Carling Company was founded, Black Label began to take off and was shipped around the globe where it took up residence in Australia, New Zealand, and South Africa.

After the Carling breweries in the United States stopped producing Black Label to focus on a more profitable lager, they found their sales plummeting and re-introduced Black Label with a beautiful blonde named Mabel , portrayed by Jeanne Goodspeed . The twenty year marketing campaign cemented the name in the popular culture of America.

In 1979, after several years of intense pressure from the larger American Brewers Miller and Anheuser-BuschAnheuser-Busch ( NYSE:BUD), the world's third largest brewing company in volume ( No. 1 InBev/Belgium,No. 2 SABMiller/South Africa) is based in Saint Louis, Missouri, USA. The company brews 35 different beers and malt liquors. Anheuser-Busch's best known Carling-National was bought out by the Heileman Brewing Co. of LaCrosse, Wisconsin. Carling and the Black Label brand are currently owned by the Coors Brewing CompanyThe Coors Brewing Company is one of the world's largest brewers of beer. History The Coors Brewing Company is the principle subsidiary of the Adolph Coors Company. In 1873, German immigrant Adolph Coors established a brewery in Golden, Colorado. His Ameri.

In South Africa, Black Label began to take on a different tone with the anti- apartheidApartheid ap-ar-taed is an Afrikaans word meaning "separation" or literally "aparthood" (or "apartness"). It was the name of the policy and the system of laws implemented and enforced by "White" minority governments in South Africa from 1948 till 1990. movements. Not only did it have more alcoholIn general usage, alcohol (from Arabic al-khwl , or al-ghawl ) refers almost always to ethanol, also known as grain alcohol and often to any beverage that contains ethanol (see alcoholic beverage . This sense underlies the term alcoholism ( addiction to a than the other brands of beer in the country, but the connotation of blackThis article is about the color black; for other uses, see Black (disambiguation). Black is a color with several subtle differences in meaning. Color or light Black can be defined as the visual impression experienced in directions from which no visible li to the racial issue became a point of pride to the native Africans.

In the United Kingdom, Black Label is a best known for another series of ads showing someone doing something cool, clever or difficult, and having a bystander say "I bet he drinks Carling Black Label". Largely because of the advertising campaign, it has been the best-selling brand of beer in Britain since 19711971 is a common year starting on Friday (click for link to calendar). Events January January 1 British divorce Reform Act comes into force January 2 66 die in stairway crush at Rangers v Celtic football match, Glasgow, Scotland. See Ibrox disaster. Janua, although it is not particularly well-regarded by beer aficionados.